[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cutstar.cz\/podnikani-v-cestovnim-ruchu\/#Article","mainEntityOfPage":"https:\/\/www.cutstar.cz\/podnikani-v-cestovnim-ruchu\/","headline":"Podnik\u00e1n\u00ed v cestovn\u00edm ruchu","name":"Podnik\u00e1n\u00ed v cestovn\u00edm ruchu","description":"Zalo\u017eit si kancel\u00e1\u0159, kter\u00e1 se bude zab\u00fdvat cestov\u00e1n\u00edm, je mnohem slo\u017eit\u011bj\u0161\u00ed, ne\u017e byste \u010dekali. Mnohem jednodu\u0161\u0161\u00ed je zalo\u017eit cestovn\u00ed agenturu. Jestli je n\u011bco, co provozovatel…","datePublished":"2019-06-13","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.cutstar.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.cutstar.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cutstar.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cutstar.cz\/wp-content\/uploads\/img_a347749_w2683_t1562355294.jpg","url":"https:\/\/www.cutstar.cz\/wp-content\/uploads\/img_a347749_w2683_t1562355294.jpg","height":0,"width":0},"url":"https:\/\/www.cutstar.cz\/podnikani-v-cestovnim-ruchu\/","wordCount":413,"articleBody":"Zalo\u017eit si kancel\u00e1\u0159, kter\u00e1 se bude zab\u00fdvat cestov\u00e1n\u00edm, je mnohem slo\u017eit\u011bj\u0161\u00ed, ne\u017e byste \u010dekali. Mnohem jednodu\u0161\u0161\u00ed je zalo\u017eit cestovn\u00ed agenturu. Jestli je n\u011bco, co provozovatel kancel\u00e1\u0159e mus\u00ed m\u00edt, pak je to koncese. Agentura nesm\u00ed prod\u00e1vat z\u00e1jezdy.\tPokud byste se do toho rozhodli j\u00edt, pro zalo\u017een\u00ed a to a\u0165 u\u017e cestovn\u00ed kancel\u00e1\u0159e nebo cestovn\u00ed agentury je pot\u0159eba abyste vzali do \u00favahy pravidla pro vstup do podnik\u00e1n\u00ed, kter\u00e1 jsou nav\u00edc v\u0161eobecn\u00e1. Je pot\u0159eba prozkoumat \u017eivnostensk\u00fd z\u00e1kon. Obsahuje toti\u017e specifick\u00e1 pravidla, kter\u00e1 je pot\u0159eba zn\u00e1t. Tak\u00e9 je pot\u0159eba rozli\u0161ovat rozd\u00edly mezi cestovn\u00ed agenturou a kancel\u00e1\u0159\u00ed.\tJestli je n\u011bco, bez \u010deho se rozhodn\u011b neobejdete, pak je to dobr\u00fd n\u00e1pad. Nezapomenout nesm\u00edte ani zmapovat konkurenci nebo m\u00edsta na trhu. Pro n\u011bco takov\u00e9ho v\u00e1m vysta\u010d\u00ed pouze internet a v\u011bd\u011bt o m\u00edstech, kde tyto informace hledat. Ur\u010dit\u011b byste m\u011bli v\u011bnovat n\u011bjak\u00fd ten \u010das podnikatelsk\u00e9mu pl\u00e1nu, kter\u00fd se v\u00e1m v\u00edce ne\u017e vyplat\u00ed.\tPro jednoduch\u00e9 anal\u00fdzy je nejlep\u0161\u00ed anal\u00fdza SWOT.\tM\u011bli byste se tak\u00e9 rozhodnout, jestli se chcete zam\u011b\u0159it sp\u00ed\u0161e na cestov\u00e1n\u00ed \u010cech\u016f po \u010cesk\u00e9 republice nebo do zahrani\u010d\u00ed nebo cizinc\u016f do \u010cesk\u00e9 republiky.\t\tV\u00a0dne\u0161n\u00ed dob\u011b se v\u00a0\u010cesk\u00e9 republice prod\u00e1v\u00e1 p\u0159es 20% z\u00e1jezd\u016f. V\u00a0zem\u00edch Evropy je to okolo 35%.\tJestli je n\u011bco, co by m\u011blo b\u00fdt automatickou sou\u010d\u00e1st\u00ed nab\u00eddky pro za\u010d\u00ednaj\u00edc\u00ed podnikatele, pak je to internetov\u00fd prodej z\u00e1jezd\u016f nebo jin\u00fdch slu\u017eeb.\tZp\u016fsob prodeje pot\u00e9 ovlivn\u00ed, pro co bude pot\u0159eba z\u00edskat \u017eivnostensk\u00e9 opr\u00e1vn\u011bn\u00ed.\tJestli\u017ee se rozhodnete pro provozov\u00e1n\u00ed cestovn\u00ed agentu\u0159e na volnou \u017eivnost, pak budete m\u00edt mo\u017enost nab\u00edzet, prod\u00e1vat a v\u00a0neposledn\u00ed \u0159ad\u011b tak\u00e9 zprost\u0159edkov\u00e1vat prodej slu\u017eeb. Je tak\u00e9 mo\u017en\u00e9 prod\u00e1vat v\u011bci, kter\u00e9 souvisej\u00ed s\u00a0cestovn\u00edm ruchem.\tDobr\u00e1 agentura by za sv\u00e9ho klienta m\u011bla zajistit n\u00e1kup letenek, rezervaci ubytov\u00e1n\u00ed, telefon majitele apod. Klient tedy zaplat\u00ed zprost\u0159edkov\u00e1n\u00ed, ubytov\u00e1n\u00ed a letenky. V\u0161e ostatn\u00ed je ji\u017e na n\u011bm. Pokud by si klient cht\u011bl zakoupit z\u00e1jezd, musel by nav\u0161t\u00edvit cestovn\u00ed kancel\u00e1\u0159. Sou\u010d\u00e1st\u00ed leteck\u00e9ho z\u00e1jezdu by m\u011bla b\u00fdt i polopenze a program s\u00a0pr\u016fvodcem.                                                                                                                                                                                                                                                                                                                                                                                                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